Nah, that’s the good folks at Silver Airways.
You guys suck. You really hated it or what?
I didn’t haaate it but I did think it was kind of trashy and, at times, stupid. Everybody was all “it’s a baseball novel that’s not about baseball!” but the baseball parts were actually by far the best written and I could’ve done without at least 100 pages of the Dawson’s Creek/Weekend at Bernie’s stuff.
Why? I’m happy they’re trying to make some money.
WELL, I agree they should make money (though let’s face it—it’s not like their lights were about to get turned off), but this just seems like a remarkably dumb product.
What they are selling is just advertising yourself to the people who already follow you. As a poster, though I am prone to bouts of almost comical insecurity, I can’t imagine getting to the point where I’m typing in my CVV number just to make sure that the people who follow me definitely notice that I made a video of Meryl Streep saying “over and over” over and over (though seriously, please watch it if you can). And as a reader, I think I was getting by just fine picking out which posts deserved not to be scrolled through without the creators of those posts flagging them for me.
I think a lot of people want to expand their “reach” on Tumblr, but I don’t think this product will actually do that too much. Mostly I think it’s just a new way to have your followers roll their eyes at you. Am I going to reblog posts that people have highlighted? Doubtful! Will habitual highlighting make me more likely to unfollow? You betcha! (though I am, admittedly, kind of an asshole.) If they’re really looking to monetize via their user base (I am not actually sure if I’m using words correctly at this point), they might as well just (OPENLY) sell space on the radar. At least you’ll get a shitton more followers out of it. Tumblr’s been “hiring up” so much lately and getting lots of new investors, and I wish they had some truly awesome improvements to show for it. All I see is bullying the Missing-e guy (and Missing-e users, hello!) and some asinine new features. I’m sure they made a decent amount of money from the highlighting thing today, but much like the “fan mail” feature, I doubt people will actually use it that much.
Except brands!! Can we talk about them?? Brands will totally overuse this feature and become even more annoying (not that I follow too many, much like how I wouldn’t invite a person who only talks about A1 Steak Sauce to my birthday party). I can’t help wondering why, instead of trying to make money off millions of 12-year-olds in increments of $1, Tumblr doesn’t just start charging all these “brands” that are currently using it for free as part of their “social media strategy”. Call me crazy, but if you’re a for-profit company that is paying (or worse, not paying) a person just to maintain a spammy Tumblr, you should have to pay for it! Tumblr deserves a piece of that pie. Call me crazy!!
Also, many of the messages you can “highlight” things with make me want to die.